First your website must feature keywords, but if you sell shoes, you’ve got to understand that if someone puts the word shoes into a browser, millions of results will come up. Here’s where long tail keywords come in, which are fundamentally phrases that somebody will put into a browser, as an example “leather shoes”. So if you have leather shoes as a keyword you are going to be somewhere in the results . Long tail keywords are vital in getting found on the internet and Google gives a keyword tool you can use for free to find these often-used phrases.
If you put in the words “leather shoes”, Google will display an inventory of phrases built around that phrase and also tell you how frequently a selected phrase is employed on a once a month basis. It is a good free tool to begin with, but there are other, better keyword finders that can be used, but you’ve got to pay for them. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc, and it’s down to you to choose which long tail keyword phrases to use. It’s best to go for somewhere in mid range of search phrases, say three thousand to 6,000 / month, any quantity of searches larger than that will have too much competition. Your target is to get on page one of Google’s search results which is not easy, regardless of what a large amount of marketing “gurus” tell you.
Google likes websites that are regularly updated and contain topical content. So get into the practice of writing at least a 500 word article every day or so, which is keyword-rich. Use your keywords inside the initial few words of your initial part and again in the closing paragraph. Depending on the length of the article, use the phrase two times more. If you are employing advertising thru Google Adwords, this can also help Google to serve better targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There is no easy method to get around building good relevant backlinks. Do not ever consider purchasing backlinks from a link farm, Google knows all about them and will pay no attention to them and may even penalise you for them. There aren’t any WordPress add ons for building backlinks, only ones that get you backlinks through “do follow” blogs.
Article marketing is a great way to get backlinks as most article directories allow you to have 1 link out to your site, so again, you’ll have to be ready to submit useful and important articles, either directly to an article marketing site, or to many through a “hub” which will distribute your articles to several sites for you. This does not cost a lot and can be a time-saving way of doing it.
Tiny internet business marketing involves many other systems we won’t cover here but the above points are the most important and most cost-effective for getting started.